Inside Trustpilot’s Content Integrity Process — What Gets Taken Down

Trustpilot’s central question isn’t “is this fair,” it’s “can this reviewer prove a genuine transaction happened.” That difference is the whole strategy.

Reviews that typically qualify

No proof of a genuine transaction — the strongest, most decisive category.
A competitor or someone with a conflict of interest.
Duplicate reviews from the same reviewer about the same experience.
Content that breaks Trustpilot’s guidelines on defamation or personal data.

If the review isn’t “verified,” requesting proof of purchase is often the fastest lever available.

Pricing depends on age

Recent reviews (1 day to 3 weeks old) are easier to trace and dispute — older reviews (up to 15 years) take more work to reconstruct evidence for, which is why they’re priced differently.

Not sure if your review qualifies?

Send us the link — we’ll tell you honestly whether it’s worth pursuing, no charge for the read.

Start a Trustpilot removal request

If it’s a genuine review

A real, verified customer’s honest complaint isn’t removable. A calm public response, visible to every future reader, does more than fighting a legitimate review.

Have content that violates platform policies?

Tell us which video, profile, or review needs to come down. We will analyze it for free.

Get a free assessment →